STUPID BRAND GUIDELINES
Overview
STUPID® is a design studio built by creatives, for creatives—a sanctuary for those who reject societal norms and pursue their vision without fear of judgment. They embrace the label "Stupid" because they believe true innovation begins when one ignore the rules. Those who dismiss their brand are irrelevant to their purpose. STUPID is for the doers, the trailblazers, and the fearless creators. At their studio, judgment has no place. It is a safe space where raw talent, creativity, and individuality are celebrated, and every idea is considered, no matter how wild.
Approach
As a startup, the objective of this brand guidelines project was to create a comprehensive yet bold design system for STUPID® that aligns with its core philosophy: Defy norms, embrace authenticity, and create unapologetically. This design system is intended to communicate the brand's disruptive yet empowering presence in the design industry.
