Poke Honolulu
Overview
POKÈ is a vibrant restaurant specializing in Hawaiian poke bowls. Known for their fresh and customizable offerings, POKÈ uses high-quality ingredients to create bowls that are both flavorful and visually appealing. Marinated fish, fresh vegetables, and exotic toppings come together to provide a tropical culinary experience. For this ask, POKÈ wanted new, modern branding that still maintained elements of the Hawaiian Islands.
Approach
To craft a captivating brand identity for POKÈ, I drew inspiration from the vibrant spirit of the Hawaiian Islands to create a visual theme that exudes freshness and tropical allure. The final logo showcases clean, modern typography seamlessly integrated with playful, island-inspired elements like palm leaves and ocean waves, channeling the essence of Hawaii's relaxed and inviting atmosphere. The color palette is bright and invigorating, featuring lively shades of green, blue, and orange that emphasize the exotic freshness of the ingredients. The menu card was designed with a sleek, organized layout, ensuring that each section is clearly defined for effortless customization, reflecting the ease and enjoyment of a tropical dining experience.
