IL SUMMER Music Festival
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Overview
Il Summer is an exhilarating electronic music festival that celebrates the vibrant culture of electronic music in an unforgettable summer setting. Designed for music lovers, this festival serves as a platform for emerging and established artists across various genres, including electronic bass, tech house, and more. With an eclectic lineup that showcases the best talent in the scene, Il Summer promises to deliver a diverse auditory experience located within Orange County.
Approach
For the final set of posters, a bold and vibrant color palette that reflects the dynamic atmosphere and iconic sunset at the location was developed. The use of energetic gradients and vivid hues was intentional, creating visual movement and drawing the viewer's attention. Dynamic shapes and rhythmic patterns were integrated to mimic the beats of electronic music, adding an additional layer of engagement to the design, while the edges of the poster focused on illustrated orange trees, connecting back to the location of the venue.
