KYND: Plant-Powered Protection
Overview
Kynd is a natural deodorant brand committed to offering gentle and effective odor protection through the use of non-toxic, plant-based ingredients. Their unique formulations harness the power of nature to keep you fresh and confident all day, without compromising your health or the environment. My ask was to redesign their logo and deodorant branding based on their organic and natural qualities.
Approach
Approaching this challenge, I focused on the brand's connection to plant-based ingredients, which was essential to their identity and needed to be reflected in their packaging. My redesigned logo features a flowing, organic shape that suggests the gentle, natural qualities of the product. The connection of its point resembles that of tree branches and leaves. I chose smooth, curved lines to evoke the fluidity and ease of nature, capturing the sense of fresh, effortless confidence that KYND aims to deliver. The modern, minimalist design is complemented by a soft, harmonious color palette inspired by natural elements, further reinforcing the brand's dedication to non-toxic and environmentally friendly practices.
