Yesterday’s Italian Skincare Design Challenge inspired me to delve deeper into this branding. I’m excited to see what new directions this brief will take me.
"Use a gradiant to represent a sense of warmth in an online product."
I see an opportunity to continue working with the same skincare company, as it allows for a cohesive exploration of warmth in branding.
While the original packaging of Trico Rebuild emphasized pure ingredients, its vintage and disorganized appearance needed a refresh. To enhance market appeal and attract a wider audience seeking organic products, I adopted a holistic and medicinal concept. By incorporating a gradient to evoke warmth, alongside a custom typeface, nature-inspired illustrations, and organic textures, the new design moves away from the previous style.