17 Days of the Sharpen Design Challenge: Welcome to Tazao

Bring it On

Did I just wrap up the previous challenge? Absolutely. Am I diving straight into the next one because I'm behind? Without a doubt. From here on out, there will be no complaints—I've got this in the bag.

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Todays Challenge

"Design a logo for a boba vendor and publish it for feedback."

Posting my work isn’t a problem, but the broad scope of this challenge presents a challenge. I’m unsure about my target audience and the direction I want to take. That said, I’m determined to move away from the typical cutesy boba shop aesthetic and create something bold and vibrant.

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Mockups and Assets

For this challenge, I reimagined Tazo as Tazao, a playful twist on the classic canned tea, infused with tapioca pearls. My design concepts for each can focused on color and taste associations, giving each product an organic and earthy feel. Designing another product for the shelves was incredibly enjoyable, and I owe thanks to Adobe Creative Suite and Stock for providing access to some illustrations and mockups. Rest assured, I’ve properly licensed these resources.