17 Days of the Sharpen Design Challenge: Did Someone Say Spice?

Checking in for the day...

Yesterday’s project was a standout for me. Working with Rockstar Games pushed me out of my comfort zone, and I really enjoyed experimenting with a new genre. The final outcome exceeded my expectations, so I’m feeling confident moving into today’s challenge.

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Todays Challenge

"Design a business card for a hot sauce company in Germany."

When I think of hot sauce brands, Germany doesn’t exactly come to mind. I’m torn between approaching this design with an international flair or leaning into a more post-modern style. The real challenge here is that I’m unfamiliar with German hot sauce brands, which might be a sign that I need to explore new flavors.

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Mockups and Assets

After scouring the internet for some spicy German brands, I finally got my hands on Hela, which produces sauces as a subcategory for The Taste of Germany. Although they offer a range of hot sauces and pastes, their branding felt a bit underdeveloped. Their current design primarily revolves around placing their logo on the bottle, so I saw an opportunity to elevate their look with fresh illustrations, vibrant colors, and playful fonts to give the brand a more distinct and spicy identity. Check out the full design on my portfolio page!

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