17 Days of the Sharpen Design Challenge: Things Got Messy

Let's Be Real

Completing this many projects with high quality is proving to be physically demanding. As I reach Day 9 of this challenge, I have to admit that it feels like a slow slog. I’m falling behind on my other commitments, so today’s effort will be minimal.

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Todays Challenge

"Design a promotional sticker for a gym in the UK."

I plan to spend no more than an hour and a half on this task. I’m not in the mood to rebrand an entire gym from scratch, so I’m opting to work with an existing brand instead.

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Mockups and Assets

For this challenge, I chose PureGym, the most popular gym in the UK, boasting around 213K followers on Instagram with a strong branding presence. I decided to take their established identity in a new direction by applying a monochromatic palette and transforming their existing typography into a bold, eye-catching format that conveys an assertive "I powerlift, bro" vibe. While this design won't make it to my portfolio today, feel free to check out a sneak peek of some mockups I created during the early hours.