17 Days of the Sharpen Design Challenge: The Best or Nothing

Another One Bites The Dust

Another challenge completed! While Sharpen has been assigning a lot of branding and prototype projects lately, which I’ve enjoyed, I’m starting to crave a change of pace. Many of the projects I’ve uploaded feel quite similar, so I’m eager for a fresh prompt today.

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Todays Challenge

"Design a photo heavy ad for Mercedes Benz."

Exactly what I asked for. I'm super excited to do some form of ad campaign. I don't get these a lot in school, so I'm kind of excited to see where this will take me. That said, I’m aware that advertising isn’t my strongest suit, so I’m curious to see where this challenge leads me.

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Mockups and Assets

For this challenge, I focused on the latest model of the AMG GT. While Mercedes has unveiled several new vehicles in 2024, their recent ad campaigns didn’t particularly inspire me. I took the initiative to create posters that convey a sense of sleekness, modernity, and innovation. Embracing Mercedes-Benz’s motto of "the best or nothing," I aimed to reflect the same level of confidence and design excellence in my posters.