17 Days of the Sharpen Design Challenge: Parlo Italiano?

Back To The Drawing Board

've decided to refocus my efforts and restart my original projects. Let’s dive in.

Todays Challenge

"Redesign a product for a foreign company that focuses on skincare."

I already have a clear idea of the direction I want to take. During my travels abroad, I frequently encountered a product from Fitopreparatori Italiani, an Italian pharmaceutical firm that produces Trico Rebuild—a medicinal package designed to provide Omega-3s for hair regrowth and alopecia treatment.

Mockups and Assets

Despite its emphasis on pure ingredients, the existing packaging had a vintage and disorganized appearance. To enhance market appeal and attract a broader audience seeking organic products, I adopted a holistic and medicinal concept for this redesign. I incorporated a custom typeface, illustrations that connect to the product's natural sources, and organic textures to move away from the previous design style.